In the digital age, a press release (PR) is more than just an announcement; it is a critical tool for SEO, brand authority, and immediate visibility. Yet, many business owners and marketing directors hesitate. They often ask, “How to make a press release that actually gets picked up?”
If you are looking to secure coverage on top-tier sites like Yahoo Finance or Bloomberg, simply writing a document isn’t enough. You need a strategy.
This guide will walk you through the exact process of crafting a professional press release, avoiding common rookie mistakes, and ensuring your news lands directly in front of your target audience.
Why You Need a Press Release Strategy Now
Before we dive into the “how-to,” let’s address the elephant in the room. Many decision-makers delay their PR campaigns because they believe “it’s too early” for their company to be newsworthy.
This is a dangerous myth.
Waiting until you are “big enough” often means you miss the growth phase where marketing matters most. Whether you are launching a startup, announcing a new hire, or releasing a product update, it is never too early to start marketing. A consistent stream of press releases builds a digital paper trail that investors and customers trust.
The benefits of a well-made PR include:
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Instant SEO Value: High-quality backlinks from reputable news sites.
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Brand Credibility: “As seen on” badges for your website.
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Crisis Management: Controlling your own narrative.
Step-by-Step: How to Make a Press Release
Writing a press release follows a specific journalistic formula. Journalists and news aggregators expect this format; deviating from it is the fastest way to get your submission rejected.
1. Find Your “Hook” (The Angle)
A press release is not an advertisement. It is news. If your PR sounds too “salesy,” it will likely be rejected by editorial teams.
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Bad Angle: “We sell the best shoes, buy them now!”
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Good Angle: “GetNoticedFast.com Announces Revolutionary Eco-Friendly Shoe Line That Reduces Carbon Footprint by 40%.”
2. Craft an Irresistible Headline
Your headline is the only thing 80% of people will read. It must be under 100 characters, punchy, and include your main keyword.
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Pro Tip: Use action verbs. Instead of “New Software Available,” try “TechFirm Launches AI-Powered Software to Automate Payroll.”
3. The Dateline
This is standard formatting. It must appear at the very start of your first paragraph.
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Format: CITY, State – Month Day, Year – [Your text begins here]
4. The Lead Paragraph (The 5 Ws)
Journalists use the “Inverted Pyramid” style. The most important info goes first. Your first sentence should answer:
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Who is involved?
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What is happening?
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Where is it taking place?
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Why does it matter?
5. The Body Paragraphs
This is where you flesh out the details. To make your PR authoritative, include a quote from a senior executive or an industry expert.
“This launch represents a pivotal moment for our industry,” says [Name], CEO of [Company]. “We are solving a problem that has plagued marketers for a decade.”
6. The “About Us” (Boilerplate)
At the bottom of the release, include a standardized paragraph describing your company. Think of this as your permanent business card attached to the news.
7. Media Contact Information
Always include a real name, email address, and phone number. If a journalist wants to interview you, they need to know who to call immediately.
3 Critical Mistakes That Kill Press Releases
Through our experience at GetNoticedFast.com, we see hundreds of PR submissions. Here are the top reasons they fail to generate results:
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Non-Compliant Content: As mentioned, if your PR reads like a direct sales letter (“Buy 1 Get 1 Free!”), premium networks will block it. It must be informational.
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Ignoring Multimedia: Press releases with images or videos get up to 9.7x more views than text-only releases. Always include a logo or a product shot.
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Relying on “Free” Distribution: Posting a PR on your own blog is not distribution. If you want eyes on your content, you need to pay to access the networks that journalists actually read.
Distribution: The Secret to Guaranteed Placement
Knowing how to make a press release is only half the battle. The other half is distribution.
You can spend hours emailing individual journalists with no response, or you can use a professional distribution service.
At GetNoticedFast.com, we don’t just send emails into the void. We offer guaranteed placement. When you distribute through us, your news appears on high-authority financial and news outlets like Yahoo Finance, Bloomberg, MarketWatch, and hundreds of local news affiliates.
“What if I can’t write it myself?”
If you are a busy decision-maker, you might not have the time to draft the perfect hook. That is why we offer professional PR writing services. You provide the raw details; our expert editorial team crafts the perfect, compliant, and engaging story for you.
Pro Tip: Amplify with Multi-Channel Marketing
If you want to dominate your local market, don’t stop at digital news. Combine your Press Release with Digital Billboards.
Imagine a potential client reading about your company on a major news site in the morning, and then seeing your brand on a digital billboard on their commute home. This “omnichannel” approach cements your brand in their memory. GetNoticedFast.com specializes in bundling these high-impact assets to maximize your ROI.
Conclusion: Start Your Campaign Today
Understanding how to make a press release is a vital skill for modern marketing, but executing it correctly requires the right partner. Don’t let the fear of “being too early” stop you from building the brand authority you deserve.
Your competitors are already publishing news. It’s time you joined the conversation.
Ready to get noticed? Browse our Press Release Packages today to see how we can get you on Yahoo Finance and Bloomberg guaranteed.
Limited Time Offer: Use code GNF10 at checkout to receive a 10% discount on your first package.
